Before you create a website, you must choose a profitable niche topic. Here in this article, we will discuss how to do that.
If only it was easy to locate the right people for the product we sell, every one would have quit their jobs and become an Internet marketer. But, sadly it is some how the toughest job of all. And, the very first hurdle an Internet marketer usually faces.
The Internet is extensive with people of all demographics and different problems log into it at any point of time; searching those exact matches who would be interested in the very product that you are selling, is like searching for a needle in a haystack.
Did it scare you enough? Good! Now, am sure you will understand how important a niche is and I would educate you how tell how to really overcome those problems in locating the niche.
First things first, simply put a Niche is a subset of a bigger market, that will contain people who are interested in a specific product. And, how to locate a niche that you would be selling your product too, is illustrated below:
1. Know your interests
Okay, so Marketing gurus say that always go with the pulse of the market, sell products that are the current “hot selling items”, I would say; nope sell what you are interested in.
Because, only then you will be able to come up with a product that is near perfect. Having said that, it won’t be totally wrong to understand what are others doing. If you could choose something in between you like and something that is hot selling, nothing like it.
2. Research and then research some more
Now that you have a product in hand or may be you are a clean slate who doesn’t know what is selling; either ways you could with some research. Research about what people are searching, their problems and co-relating it to the product you are selling.
For example: you have stumbled upon a great weight loss technique; you would like to know who are the people who are desperate to lose weight and if your technique applies to them. One tool that can help you immensely in understanding the market trends is Keyword tracker.
It is simply the tool, which gives you the results of what people are searching on various search engines.
3. Dig further
So, you know what keywords are being searched, so this ends the process? Hardly, this would be just the beginning. You now have to look at long tail keywords, for example: How to lose weight post pregnancy, because there is where your niche is located.
Highly filtered and hungry audience looking for answers. The more long tailed keyword more assorted group of people you would reach and marketing them the product should not be a very big deal, correct?
4. Market your product right
Now, you have a product and you know the target audience, next comes the step where you would need to make a some noise to get noticed. Set up a website, a blog and showcase your product in a way that it looks authentic and the next big thing. Hire an expert if you are not a technical person; but make sure your page looks anything but amateur.
Next you would need some traffic that would visit the fantastic website that you have set up. For that you would need some good advertising and promotion; do that yourself or leave it to the experts.